Handhelds

Sitting pretty as the number three cell maker in the world would make many of the bigger names happy — not to mention the usurped Sony Ericsson and Motorola a bit green — but not LG, as it’s now gunning for spot number two. In an interview with Yonhap, LG’s president of its mobile business, Ahn Seung-kwon, stated that the company hoped to bump Samsung to the wayside by 2012 with the help of a serious new set and a premium brand. While the gaudiness of really expensive handsets disturbs us at times, we’ll admit that mention that LG’s looking at a foray into the über high end of the spectrum — with the likes of Nokia’s Vertu — piques our curiosity a good deal. And what about that serious new set we mentioned? Apparently in Q4 of this year, LG will launch a new Black Label-branded device to compete directly with iPhone, which when coupled with dreams of more success from yet another Prada device (and if we’re super fortunate, some more Transformers-branded stuff) is part of the master scheme to start down the path. Will they crack it? Well, if we were betting types, we’d lean towards not likely as long as the Samsung juggernaut’s standing in the way — but we’re all for watching them try.